Navigating the Witchery Rebrand: What It Means for Loyal Shoppers

Photo by Clem Onojeghuo on Unsplash

Introduction to the Witchery Rebrand Controversy

The recent rebrand of Witchery has stirred quite a buzz in the fashion community. As a personal stylist who frequently shops at Witchery for my clients, I couldn't ignore the significant changes and their impact on loyal customers. In this blog post, I'll delve into the details of the rebrand, discuss its implications, and provide tips on how you can adapt your personal style during this transition.

Understanding Witchery's Rebrand Strategy

Witchery's bold move to rebrand has left many of its loyal customers feeling disenchanted. The rebrand included wiping their Instagram account clean and announcing a "new bold awakening" under a new head designer from Country Road. The initial images featuring a young model in a bubble skirt and blazer indicated a shift in focus towards a younger, millennial demographic.

Key Changes in Witchery’s Rebrand:

• Instagram Overhaul: Witchery's social media presence was completely revamped, signalling a fresh start.
• New Design Leadership: The hiring of a head designer from Country Road suggests a new direction in style.
• Target Demographic Shift: The imagery and marketing efforts now cater more to a younger audience.

Customer Reactions to the Rebrand

The rebrand has caused quite a stir among Witchery's established customer base. Women in their 40s, 50s, and beyond, who have been loyal customers, feel particularly excluded. Historically, these demographics have valued Witchery for its quality and inclusive designs. The reduction of the size range from 20 to 18 added to the frustration, making many feel sidelined.

Common Concerns Among Loyal Customers:

• Feeling Excluded: Long-time customers feel the brand no longer caters to them.
• Size Range Reduction: The change from size 20 to 18 has alienated many loyal shoppers.
• Marketing Focus: The shift towards younger models and styles has left older demographics feeling overlooked.

Source: Witchery 

Adapting Your Personal Style Amidst Brand Changes

Brand evolution is inevitable, and while it can be disheartening, it's also an opportunity to explore new avenues. Here are some steps to help you adapt your personal style during such transitions.

1.  Explore New Brands: Spend time discovering brands that resonate with your style and offer a broader size range. This is an excellent time to refresh your wardrobe with pieces that make you feel confident and stylish.

2.  Reframe Your Style Journey: Use this period to reassess and refine your personal style. If you're unsure where to start, my free ultimate style guide can help you rediscover your style.

3.  Seek Guidance: If you need help finding new brands or refining your style, reach out to me. I can assist you in curating a wardrobe that reflects your unique style and needs.

Practical Tips for Navigating Fashion Brand Changes

Step 1: Research and Discover New Brands

• Look for brands that align with your values and style preferences.
• Consider sustainable fashion options that offer inclusive sizes.

Step 2: Reassess Your Wardrobe Needs

• Identify gaps in your wardrobe and focus on versatile pieces.
• Prioritise quality over quantity to build a cohesive wardrobe.

Step 3: Embrace Change and Experiment

• Don’t be afraid to try new styles and trends that resonate with you.
• Use this opportunity to evolve your personal style and express yourself authentically.

If you're feeling disenchanted with Witchery's new direction, let's turn this into a positive experience. Explore new brands that celebrate your style and values. Download my ultimate style guide at [yourstyledcollective.com.au/style-guide](https://yourstyledcollective.com.au/style-guide) to kickstart your journey. For personalised advice, drop me a DM—I’m here to help you feel seen and stylish every day.

Closing Thoughts on the Witchery Rebrand

Navigating changes in your favourite fashion brands can be challenging, but it's also an opportunity for growth and discovery. Embrace the chance to explore new styles and brands that align with your values and personal style. Remember, your style journey is personal and unique. Thank you for joining me on this exploration of Witchery's rebrand. Stay confident and empowered as you navigate these changes.